Sefalana Serowe

Sefalana has grown into a trusted household name in Botswana through establishing itself as one of the country’s leading businesses in the Fast-Moving Consumer Goods (FMCG) sector. Our headquarters are located in Gaborone, Botswana and our primary focus is on the core FMCG business. The Group however remains well diversified, with a strong, reliable presence in manufacturing of nutritious cereal meals, UHT milk and soaps and detergents.

Our Group also has a significant property portfolio across the Region along with 3 motor dealerships (MAN, TATA and Honda).

This diversification has facilitated significant growth in our business and has allowed Sefalana to accomplish the following, significant milestones:

growth from just 6 stores in one country to a total of 74 stores across 3 countries
employment of over 3 400 individuals from a mere 233 in 1974, making Sefalana an employer of choice in each territory that it has a significant presence
extension of manufacturing operations to include a wide range of products as we pride ourselves on feeding our Nation.